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Advertising techniques

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Advertising is the way manufacturers show the product to the potential buyers a great ad creates a demand for a product and may even create a brand for a product or series of products ADVERTISING APPEALS These are communication strategies that marketing and advertising professionals use to grab the attention of the potential buyers. Ethos : an appeal to credibility or character The people who are advertising the product are truthful and credible and that you should buy it and that these comments are based on statistics for example 9 out of 10 dentists approve. this is also approved by celebrities Pathos: an appeal to emotion  helps make you feel bad and guilty such as water aid or can make you feel happy or excited by using images such as ethiopian kids being hungary while your eating food to make you feel bad or to make you feel guilty LOGOS: an appeal to logic or reason an ad that uses logos will give the evidence and statistics you need to fully understand the pr...
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Video clips

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5th October on a timeline there would be a clip or a piece of audio there is the head of a clip and the end of the clip (the tale) when you need to synchronise audio and video in the same timeline you right click on the timeline and find the section called synchronise. when you have a timeline you need to organise them into separate rows like with audio in one row you have English audio then in another row you have French but in audio you would also include music or sound effects. when listening to an interview or something the same you create cutaways called radio edits. in this screen shot I have gone into the audio effects and have looked into the transitions and have selected constant prime which controls the amount of decibells the audio makes. this is an example of a cutaway edit in a video   Infinity war cutaway interview
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The Three Theories of narrative

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Narrative theory: which is basically the story of a film or show  and the three theory's were created by these 3 important people: Tvzetan Todorov, Vladimir Propp and Claud Levi-strauss. Todorav: the frictional environment begins with a star of equilibrium e.g everything is as it should be in a state of equal balance between powers of any kind. It then suppers some disruption or disequilibrium Then at the resolution a new equilibrium is produced. Propp: based on ancient folk tales and has said "that all narratives feature a set of stock characters" which includes heroes, villain,doner, helper,Princesses or prize or goal, Father, dispatcher, Victim and false hero. Levi-strauss: Binary oppositions is a constant creation of conflict or opposition that propels a narrative and the narrative could only end on a resolution of the conflict. for example Visual-Light vs Dark, movement vs stillness, conceptual-love vs hate, control vs panic or can be ...
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Mise-en scene and lighting

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Mise-en scene stands for to place on stage or everything you see on screen and that word groups in many factors of cinematography but mainly settings and props, costume, hair and makeup, facial expressions and body language, lighting and colour and the position of objects and characters in a frame and these all come together to show visual the type of characters we have on screen or any details shown in character to tell their story. With mise-en scene you can create you favourite movie genres with the key points so you can't make  a war film without Guns, Historic war time military uniforms, music from that era, a location from that time period which was ridden with battle for example ww1 the river Somme and finally wartime vehicles Lighting is a huge factor in cinematography as lighting can change the emotional or tension of a character or a scene by just the change of colour or the intensity of the lights and they can also highlight important characters or objects by turnin...
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The Audience

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The audience for a film can vary due to many factors such as disposable income, social class or maybe the simple age rating but one of the most persuading features to help the audience choose a film is by the ratings . The audience of a film is suggested by some points such as: age an gender working class education occupation and income  T he ratings they can be changed to make a film look good and most of the reviews usually come from journalists from the worlds major news networks such as the Guardian and the New York times and on many cases the journalists have been bribed or that some movie studios have been smart and cover up part of the star ratings on the promotional art. The audience to a film can also be affected by the viewers disposable income as the higher the working class you are the more disposable income you have and this also relates to the cinema you would visit to see a film and this is decided by the price of the tickets and of course the price of...
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Audio

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21st of September 2018 Audio 20-20000 hz is the amount you can hear and eventually decreases over time. and if you say nothing and record it its cal wild track. Wavelength This is audio level meter and the entire time while editing you must avoid distortion the audio meter measure the increase by going compared to the ppm meter. In a tv show what you can hear is voice/dialogue and the level is 5.5ppm SFX are at 3 ppm and music is at 4ppm. sound and recording  with sound we would record left and right sound and that equals to 2 channels and you would usually have an onboard mic and that you also have an external mike which is a boom and the boom has a direct mic shotgun/rifle mic or a 416. you should separate the two pics onto the 2 channels onboard and boom and you do this to back up any sound just in case one mic stops recording or the file might corrupt. in the frame of a close shot type you adapt you sound to the shot. Key Words Wild track: is a form o...
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Types of dialogue

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Okay with the subject of sound there are a few things you will need to know such as that sound can be split into 2 large groups  Diegetic sound which is a sound or music which is physically being made on screen and this mean non-diegetic sound is sounds or music or dialogue not being made on screen and usually put in after filming in post production. Lets start with dialogue first off dialogue which is part of both of groups and this is what is spoken by the characters on screen but there can be other types of dialogue spoken off screen and narrated of a few shots this is called a voice over or Narration this is basically an off screen voice narrating a scene but narration can be used to provide backstory on a character or a location In the film and this type of audio is always recorded in a studio never on set as the set can be a loud space and can affect the voice over. Music can be made on screen but in most cases its usually made in a studio not being made on screen b...
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