Advertising techniques

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Advertising is the way manufacturers show the product to the potential buyers a great ad creates a demand for a product and may even create a brand for a product or series of products


ADVERTISING APPEALS

These are communication strategies that marketing and advertising professionals use to grab the attention of the potential buyers.

Ethos: an appeal to credibility or character
The people who are advertising the product are truthful and credible and that you should buy it and that these comments are based on statistics for example 9 out of 10 dentists approve. this is also approved by celebrities



Pathos: an appeal to emotion
 helps make you feel bad and guilty such as water aid or can make you feel happy or excited by using images such as ethiopian kids being hungary while your eating food to make you feel bad or to make you feel guilty

LOGOS: an appeal to logic or reason
an ad that uses logos will give the evidence and statistics you need to fully understand the product fully and tyhe stright facts they will give you will be like apple and colgate

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